Victory Packaging Becomes Smurfit Westrock Packaging Solutions

Smurfit Westrock announced that its distribution arm, Victory Packaging, is now known as Smurfit Westrock Packaging Solutions. The identity change became effective on Jan. 13.

Spanning over 50 years, Victory Packaging has built a legacy providing packaging and related services across North America, first as an independent company then as the integrated distribution arm for two successive packaging companies.

The business provides engineering, supply chain, kitting and assembly, automation, digital and logistics solutions that help customers reduce total costs, improve their sustainability footprint, mitigate risk, and grow sales.

“Our new brand reflects our service-driven approach to solving business challenges, delivering value to our customers and signals our ability to tap into extensive capabilities and resources as part of one of the world’s largest paper and packaging companies,” said Scott MacDonald, president, Smurfit Westrock Packaging Solutions.

In November of 2018, WestRock acquired Victory Packaging within its acquisition of KapStone Paper and Packaging. After the acquisition, Victory Packaging continued to be managed as the independent distribution division of WestRock.

“Smurfit Westrock Packaging Solutions is synergistic to core operations in the United States and Mexico,” said Laurent Sellier, CEO of Smurfit Westrock North America. “Aligning its name and identity to the global brand better defines its affiliation and positions the business for continued success as a part of the Smurfit Westrock family.”

Based in Houston, Texas, Smurfit Westrock Packaging Solutions has more than 65 warehouses and distribution facilities in the United States, Canada and Mexico.