Content Tagged: "TENA Brand Performance"

Essity’s New Business Areas - Proforma Reporting of Latest Results

Essity announces strategic business area reorganization effective January 1, 2026, restructuring from three to four divisions: Health & Medical, Personal Care, Consumer Tissue, and Professional Hygiene. This organizational transformation aims to accelerate growth rates and achieve financial targets more rapidly. The restructuring separates consumer and healthcare incontinence products while maintaining strong market positions across global brands like TENA, Tork, and Lotus. New proforma financial reporting shows Consumer Tissue leading with 31% of group sales, followed by Professional Hygiene at 26%, Personal Care at 23%, and Health & Medical at 20%. The reorganization positions Essity for enhanced operational efficiency and market-focused innovation across its hygiene and health solutions portfolio.