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Essity’s Ilham Smaali Appointed Chief Supply Chain Officer
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1 min read

Essity’s Ilham Smaali Appointed Chief Supply Chain Officer

Essity, a leading hygiene and health company, has appointed industry veteran Ilham Smaali as Chief Supply Chain Officer, effective December 31, 2025. Smaali brings over two decades of supply chain expertise from prestigious companies including Procter & Gamble, Nike, and Estee Lauder. She will lead the newly established Supply Chain Enablement function, focusing on economies of scale in sourcing and fulfillment while driving functional transformation across Essity's decentralized operations. This strategic leadership appointment demonstrates Essity's commitment to operational excellence and standardized working methods. For industry professionals tracking executive movements and supply chain innovations, Smaali's appointment represents significant industry leadership transition worth monitoring for best practices and strategic insights.

Case Study: Transforming Demand Planning for a Medium-Sized Tissue Manufacturer
Article
2 min read

Case Study: Transforming Demand Planning for a Medium-Sized Tissue Manufacturer

A European tissue manufacturer transformed its demand planning operations through cloud-based S&OP platform implementation, achieving remarkable operational excellence. The comprehensive initiative addressed forecasting accuracy challenges across a diverse product portfolio and high promotional activity. Results included 20% improvement in forecast accuracy (from 57% to 72% at SKU level), 50% reduction in demand planning effort through automation, reduced inventory costs, and improved on-time delivery rates. This digital transformation demonstrates best practices for supply chain optimization in manufacturing, showcasing how modern planning technologies and collaborative processes drive sustainable competitive advantage and operational resilience.

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