Content Tagged: "Print Advertising ROI"

The Revenge of Print

By Mary Anne Hansan As an industry we spend a lot of time worrying about paper deselection, and rightly so. But lately, I seem to hear more about companies that had previously decided to get out of paper and are now back with paper. And I don’t just mean the utilities and banks and service providers who, sometimes despite their best efforts, have found that customers still want paper billing options.