Article3 min read Oct 16, 2025Brian Hoffert, North American Sales Manager, Runtech SystemsBrian Hoffert, North American sales manager at Runtech Systems, addresses critical tissue industry challenges including knowledge transfer gaps from retiring experts and workforce retention issues. Drawing on his extensive experience from NC State University through International Paper to leadership roles, Hoffert highlights how companies are implementing mentoring programs, work-life balance policies, and advanced data analytics to bridge generational knowledge gaps. He discusses technological advances in steel Yankee dryers, digital softness measurement tools, and vacuum technology innovations that improve safety, efficiency, and product quality while reducing energy consumption and maintenance downtime for tissue manufacturing operations.