Content Tagged: "Industry Advocacy Campaigns"

Perceptions Aren't Just Changing. We're Changing Them

By Mary Anne Hansan, President, Paper and Packaging Board (P+PB)Consumers' perceptions about paper and packaging are evolving — and fast. In 2024, more consumers than ever understood that paper manufacturers plant far more trees than they harvest. They recognized that trends like urbanization and wildfires are the real threats to forests — not their sustainably managed, productive use. And they see the industry as part of the solution to the country's sustainability challenges, not as part of the problem.