Article2 min read Mar 4, 2025Case Study: Transforming Demand Planning for a Medium-Sized Tissue ManufacturerA European tissue manufacturer transformed its demand planning operations through cloud-based S&OP platform implementation, achieving remarkable operational excellence. The comprehensive initiative addressed forecasting accuracy challenges across a diverse product portfolio and high promotional activity. Results included 20% improvement in forecast accuracy (from 57% to 72% at SKU level), 50% reduction in demand planning effort through automation, reduced inventory costs, and improved on-time delivery rates. This digital transformation demonstrates best practices for supply chain optimization in manufacturing, showcasing how modern planning technologies and collaborative processes drive sustainable competitive advantage and operational resilience.